The Tile & Meta Tags is information that is included inside the <head> area of your web pages. The Meta Tags are not seen by human, but are use to give information or instructions to search engines spiders. I will be discussing the following. Title, Description and Keywords.
On this example, let’s say the web site talks about weight loss, gives tips and advice on how to do this and still enjoy foods. Your web pages content, will have the keyword “weight loss” position at least 5 times throughout the page.
<head>
<title>How to achieve weight loss in 5 easy steps | xyz.com</title>
<meta name=”description” content=”Learn these 5 easy steps to permanent weight loss without having to stop eating the foods you love. Lose weight today!”
<meta name=”keywords” content=”lose weight, weight loss, fat loss”
</head>
For the search engines results on this page you will get the following:
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